If you sell products online, social media may be one of the marketing strategies you have been running so far. By promoting through social media, your product has the potential to be reached by many social media users by Making Instagram Ads.
To promote on social media, there are two ways that online shop owners can use, namely the organic way or the paid way using Instagram Ads or Facebook Ads.
Overview of Instagram Ads (Instagram Ads)
Instagram Ads is a paid marketing strategy by advertising your content on Instagram to reach a broader and more targeted audience. Several goals can be achieved by using Instagram Ads, including increasing traffic from Instagram to your online store website / Instagram business profile account, increasing brand exposure, collecting new leads, and much more.
Because Instagram Ads is a visual platform, to make your ads catch the audience’s attention, you need to prepare interesting visual content, whether it’s images or videos.
Instagram Becomes One of the Proven Online Selling Platforms
Although basically, Instagram is not an online selling platform, it cannot be denied that this social media has become one of the mainstay applications for online shop owners.
Instagram itself revealed that 60% of their users stated that they had found new products that caught their attention through this social media. In addition, another 75% stated that they were inspired to take action after they saw a post on Instagram.
Just like Facebook Ads, online store owners also have the opportunity to showcase their products with a wider reach to a more targeted audience. How to? Instagram Ads is the answer!
Step by Step Tutorial Instagram Ads
To create Instagram Ads, you need a Facebook account to get started. Next, what you need to know, you can start advertising on Instagram through the following methods:
- Facebook Ads Manager
- Facebook Power Editor
- Facebook’s Marketing API
- Instagram Partners
- The Instagram app itself
Of the five ways above, the easiest is to advertise on Instagram through Facebook Ads Manager. Meanwhile, Facebook Power Editor and Facebook’s Marketing API are more suitable for those of you who need to create a large number of Instagram ads simultaneously.
What about Instagram Partners? Instagram partners are experts who can help you buy and manage your ads and create content for you.
Instagram Ads Tutorial Through Facebook Business Manager
As stated above, the easiest way to create Instagram Ads is through Facebook Business Manager because of its more user-friendly features. Here is the step by step that you need to follow
Define Your Campaign Objectives
The first step you have to do when you advertise on Instagram or Facebook or choose your campaign’s objective. Choose the campaign objective carefully because Facebook will help determine your ad format, audience type, bidding options, and auto-optimization according to the campaign objective you choose.
The campaign objectives available in Facebook Ads Manager and can be used for Instagram Ads include the following. :
- Brand awareness
- Local awareness
- All installs
- Video views
- Lead generation
- Product catalog sales
- Store visits
Define Your Instagram Campaign Title
There is no default rule regarding naming this campaign. Even so, to make your ad analysis easier, you might be able to add a range, product category code, and audience demographics so you can track and manage your campaigns well.
Determine the Target Audience
If you’ve previously run Instagram or Facebook Ads, you can use the target audience you’ve saved before. If you don’t already have one, you can use the target audience you just created.
Components in determining the target audience, among others:
- Age & Gender
- Geolocation (targeted area)
- Interest (interest)
- Demographics (relationship status, education, new parents, etc.)
- Behavior (user/consumer behavior)
To determine the target audience, you should not be in a hurry because this is one of the important elements in placing an ad. In addition, the target audience is also one of the factors that determine the cost of advertising and its success rate.
Determine Ad Placement (Placement)
The next step in this Instagram Ads tutorial is to determine the placement. Placements or ad placements that are available and you can choose, are:
- Facebook News Feed (Mobile and desktop)
- On the right side of Facebook
- Audience Network
- Instant Articles
- In-stream Videos
Since you want to create Instagram Ads, you check the option is Instagram.
In addition, you can also follow some of the following ad placements recommended by Facebook:
- Engagement: Facebook and Instagram
- Brand awareness: Facebook and Instagram
- App installs: Facebook, Instagram, and Audience Network
- Video views: Facebook, Instagram, and Audience Network
- Traffic (for website clicks and app engagement): Facebook and Audience Network
- Product catalog sales: Facebook and Audience Network
- Set up your Instagram ad bidding and budget
- Conversions: Facebook and Audience Network
Determine Instagram ad budget and bidding
The next step, enter the budget you want to use in advertising. You can choose budgeting options:
- daily budget (daily budget)
- lifetime budget (setting the total cost you will use until the end of the ad period)
Next, you’ll also see bid options that process like an auction. If you doubt your bidding numbers, you can ignore this option and let Facebook auto-optimize your ads.
Most advertisers will use this bidding system after advertising their product several times, and the goal is for them to have an idea of how many numbers are right for optimal results.
Choose Your Instagram Ad Format
After everything is done, you can choose the ad format you want in the next step. For Instagram Ads options, there are at least seven formats that you can try:
- Single image ads, which is an ad format that only requires a single image with image captions and a CTA (call-to-action) button.
- Instagram carousel ads, which is an ad format that allows advertisers to use up to 10 images and videos.
- Instagram video ads, are ad formats using video or GIF media and using the online video editor to create some Instagram videos.
- Slideshow ads, which is an ad format using up to 10 images and adding music to create a looping video.
- Instagram stories image ads are an ad format that displays your ad to Instagram stories in an image view.
- Instagram stories videos ads, which is an ad format that shows your ad to Instagram stories in video views up to 15 seconds long.
After you determine your ad format, don’t forget to complete it with Headlines, text and CTA buttons so that your ads appear with optimal performance. You can also use the Ad Preview Tool to see how your ad will appear to readers.
If you feel you have had enough and nothing needs to be revised, immediately select “Place Order”. Finished…. You are now just waiting for your ad to be reviewed by Facebook and Instagram.
If your ad passes the review, your ad is ready to serve your targeted audience. What you need to do next is do some monitoring to make sure your ads appear at their best.
Create Instagram Ads Directly from Instagram
Apart from creating ads from the Facebook Business Manager dashboard, you can also promote directly on the Instagram app in this Instagram Ads tutorial. This will make it quicker and easier to promote any content on your Instagram timeline.
To be able to advertise directly on Instagram, you must meet the following requirements:
- Your Instagram account has become a business profile
- You are the admin of the Facebook page linked to your Instagram account
- Ads according to Facebook Advertising Policies
If you are ready, you can create Instagram Ads directly in the application as follows:
- Open your Instagram profile through the application
- Select an image that you want to promote
- Just below the image, you will find a button that says “Promote”.
- The next step you can do is determine the objectives of your Instagram Ads, such as:
- Profit visit
- Lots of website traffic
- Many promotional impressions
- Select next (top right icon), and specify the target audience, regional reach, target audience, budget, ad broadcast period, action button, and payment method. End by clicking “Create Promotion.