The affiliate-manager profession appeared not so long ago but quickly became very popular. Employers are willing to pay a flat rate as well as a percentage. The affiliate manager does not sell products directly, he does not interact with buyers. His task is to make sure that as many users as possible learn about the product, plus a maximum of them buy the product (order a course, subscribe, etc.). This work is associated with affiliate programs (PP) and involves a lot of routine actions at the same time as a creative approach.
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What does an affiliate manager do?
An is an employee of the company responsible for creating new and maintaining current affiliate programs. Affiliate programs help to significantly increase traffic and sales while reducing the cost of attracting the target audience. Therefore, the main task of an affiliate manager is to make sure that there are many affiliate programs and all of them bring results.
Affiliate programs are beneficial to all parties – the seller of the goods, the site that advertises the product, and the consumer. The first get customers, sales, and profits; the second – is income from the affiliate program (conditions are negotiated individually); the third is a useful product that I did not know about before.
Affiliates cover many areas, so an affiliate manager is necessary for every company that wants to promote and sell something on the Internet. For example, there is Parimatch Affiliates – a gambling affiliate program that offers several cooperation models. The task of the affiliate manager is to agree on favorable conditions.
Regardless of what the company in which this works will sell, he will have to work with webmasters, as well as a lot of computer programs, but not with buyers. Therefore, his work is often remote, on the Internet, and involves being in touch 24/7.
Responsibilities and Skills
An affiliate manager performs the functions of several specialists at the same time – a manager, marketer, sales specialist, PR specialist, etc. His responsibilities include:
- maintaining the operation of existing BCPs;
- Search for new partnerships;
- work with offers;
- tracking traffic and actions (page openings, clicks, downloads, sales, etc.);
- tracking non-targeted traffic (cheating views, likes, etc.);
- development and preparation of promotions;
- search for webmasters, constant interaction with them;
- interaction with marketers;
The affiliate manager does not wait for instructions from the management, he knows his job himself and “invents” something new. Therefore, such an employee must be creative and active, constantly finding new ways to promote the product. In addition to personal qualities, successful work as an affiliate manager requires other skills – working with Excel, Google Analytics, English (Intermediate and above), experience in sales, and knowledge of online marketing. Without these skills, it will be difficult to get comfortable with a multi-tasking position.
The profession of an affiliate manager is rapidly gaining momentum, and anyone who has the necessary skills can master it. The salary of a specialist is high, directly depending on the quality of his work. The more active the manager, the more he develops affiliate programs with positive dynamics, and the more he earns. And this is all remotely, which is relevant and convenient.