Did you know that a consistent brand image across all your platforms can increase your revenue by as much as 23%? But how can you create that consistent brand image? Simple – with a killer business logo.
As the primary tool for recognizing and remembering a brand, your business logo must be impactful, memorable, and draw attention like no other. Of course, this can make designing a business logo rather intimidating.
Luckily, we’re here to simplify the process. Follow along as we break down the steps you need to know for how to create a business logo that will turn heads, build relationships, and smash your competition.
Before you even begin to brainstorm your own business logo ideas, you’ll need to invest some serious time and energy into logo research.
While you don’t want to replicate what everyone else in your industry is doing, it’s a good idea to have a thorough look at what’s working for your competitors and start from there. After all, you don’t have to reinvent the wheel to be successful with your logo design.
Take the time to not only study what makes a logo impactful but also what your specific audience is looking for too.
Now that you’ve done your homework, it’s time to draw inspiration for your unique design. From picking and choosing elements of successful designs you love to sketching your own creative thoughts, this brainstorming stage will prevent you from feeling ‘stuck’ later on.
If inspiration just isn’t flowing freely, consider looking to a business logo maker app for some ideas to spark creativity.
Once you’ve got an idea in your head, it’s time to bring it to life by ironing out the logistics.
You’ll want to ensure you’ve chosen a font and color that resonates with your brand image and reflects who you are. Your background research on your target audience will go a long way in directing these choices as well.
And of course, if you plan to use a symbol or iconic element in your design, this is the time to put it into action.
Whether you choose to sketch your business logo ideas on paper or use a free business logo maker to digitize your work, the next step is to draft your logo – lots.
You’ll want to ensure you’ve got a variety of logos to choose from. Incorporate your research and key branding choices into each one so you can compare them side by side to measure their impact. The more you draft at this stage, the less you’ll have to rework later on.
Finally, it’s time to give your logo some wings and ask business partners, family, friends, and even consumers for feedback.
Get your audience to give you their raw and truthful opinion of your logos to determine which choice is best to represent your company. After all, your logo will be the foundation of your brand identity!
Designing a Business Logo
Now that you know how to create a business logo, you too can create impactful designs that are sure to impress. From research to launch, use this step-by-step guide to make designing a business logo a breeze.
Want more tips and tricks on designing your brand image? Check out our other articles to discover all the tech and gadgets you can use to make launching your business a success.